The Collision Careers brand anthem helps students envision a rewarding future in the industry.
THE CHALLENGE
A Recruiting Problem the Industry Couldn’t Ignore
A shortage of entry-level technicians is the #1 problem facing the collision repair industry. A conventional campaign aimed at a narrow audience, leaning on tired imagery, would produce predictable results. We saw an opportunity to do something different.
THE PUSH
Reframe the Career, Rebuild the Pipeline
Most people picture body shops as dingy and disorganized. But the modern reality of collision repair is closer to emergency medicine. Technicians assess trauma, restore damaged bodies and replace dislocated parts with precision and purpose. The same mindset that draws someone to the ER thrives in collision repair. We built the entire program on that truth.
BRAND IDENTITY & STRATEGY
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We launched Collision Careers as a new recruiting brand from the ground up: identity, logo and guidelines. The brand mark signals the cleanliness and technical sophistication of the modern shop, positioning the career as modern, respected and future-focused. In order to resonate with students, educators, parents and career changers alike, we anchored the brand platform on four pillars: Stability. Interesting Work. Makes a Difference. Good Paycheck.
CREATIVE DEVELOPMENT
Campaign Concept & Content
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When prospective students are looking to make career decisions, they turn to their peers for advice and guidance. So we let them do the talking. This series of social reels enabled successful students to tell their stories in their own words.
EVENTS, INFLUENCER & EXPERIENTIAL MARKETING
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We took the brand where our audience already shows up — SkillsUSA, Pikes Peak, Formula DRIFT and SEMA. Partnering with influencers Loni Unser, Michele Abbate and Brian Wills, we created experiences people wanted to be part of, with merch they’d wear and posters they’d hang. In exchange, they entered the pipeline.
Media Highlights
IMPRESSIONS
VIDEO VIEWS
ACROSS PLATFORMS
SCHOOLS NOW USING
COLLISION CAREERS
MEDIA PLANNING & PERFORMANCE MONITORING
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The campaign was a precision performance operation — paid search, paid social, programmatic, CTV, DOOH, direct mail and PR working in concert. Every dollar was managed through AI-enabled optimization and real-time reporting, with close collaboration across media, creative and client teams to continuously improve results.
AWARDS
SEMA Global Media Award
2023
ACA Awards
2025–B2C Best Campaign Embracing DEI
2025–B2C Website Design
BRAND LEADER’S ENDORSEMENT
“From breakthrough creative concepts to performance marketing that delivers measurable conversions, PUSH 22 has been a trusted partner to our team for years. They understand not only how to build campaigns that perform, but how to create messaging that resonates across every stakeholder group.”
— Arianna Sherlock, Vice President of Marketing, I-CAR
THE RESULTS
72M+ IMPRESSIONS
18M+ VIDEO VIEWS ACROSS PLATFORMS
1.1M+ WEBSITE VISITS
1,503 INQUIRIES
10K+ NEW FOLLOWER GROWTH
600 SCHOOLS NOW USING COLLISION CAREERS
