Your brand is talking on mobile. Do you like what it says?
Your brand isn’t just your logo. Or your corporate colors. It isn’t just print advertising. Or direct mail or your signage.
It’s all of those things. And more.
Your brand is the sum total of all of the experiences that customers, employees and other stakeholders have with your company. And a great brand strategy is a reflection of the things that make those experiences unique.
Sometimes we’re aware acutely of those experiences. For example, we’d never let a misspelled building sign or rude receptionist destroy the brand we’re working so hard to build. But as new customer touch-points emerge almost daily, it’s easy to miss.
Mobile web is a great example.
Did you know that 25% of Americans use their mobile device as their sole source of Internet access? That’s a lot of people who may only ever experience your brand on a mobile device.
Will they like what they see?
If you don’t have a mobile device handy, you can check out your site using a browser-based mobile emulator. Just type your domain name into the “Website to emulate” box and you’ll get a glimpse into how mobile users are seeing – and experiencing – your brand.
PUSH 22 made the mobile experience a key part of our recent brand refresh but you don’t have to take on a complete brand overhaul before you upgrade for the mobile web.
Getting a simple mobile web solution is easier than you think, and we’d love to show you how. With a little effort and the right partner to help you, you can make a big impact on your brand experience.
If you think you could use some help with your mobile web presence, contact your favorite PUSH 22 team member, or connect with us at email@example.com
Rob Wilkie is the creative director at PUSH 22, an integrated marketing and communications agency supporting leading and emerging companies.