WE HELP BRANDS
TELL THEIR STORIES IN NEW
AND INTERESTING WAYS
And we follow a proven process
We start with solid brand strategy, uncover the stories that make it believable, and then find creative ways to tell them. It’s how we lift brands to new heights and deliver time and again for clients of every kind.
about your brand by digging into your organization, culture, programs, and competitive landscape
In-person and/or virtual stakeholder interviews with leadership, team members and other key stakeholders to understand:
- What’s driving this initiative?
- What do you do well and what’s unique about how you do it?
- What’s your organization’s vision, mission and values?
- What’s core to your organizational culture?
key audiences and stakeholders to gain insights
Research using focus groups, one-on-one interviews, online panels
- Develop detailed audience profiles/personas
- Understand key value propositions
- Understand perceptions of your brand at every level
opportunities to create meaningful/ownable differentiation
Analysis and Insight
High-level analysis and Brand Book Containing Proposed:
- Brand Architecture
- Brand Promise and the pillars it is built upon
- Brand Platform(s) and/or the Big Idea
into a campaign and a plan
- Build out a comprehensive go-to-market plan and media strategy that aligns with your goals and KPIs
- Develop creative concepts, using your brand platform as a springboard for our “big idea”
- Develop creative assets needed to achieve our objectives and deploy
what’s working and why
- Review weekly reporting and analytics, compare campaign performance to our targeted KPIs
- Quarterly reports and recommendations for how and where we should adjust or rethink our strategy
of what’s working; try some new things as well
- Adjust/rework our creative and/or media strategy based on results
- Deploy new assets and evaluate ongoing performance
Brands We’ve Lifted
Let’s boldly go
If you need some strategic and creative muscle applied to your marketing challenge, reach out. We’re ready to roll up our sleeves and get to work for you.