Post Tag: Technology

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What You Need to Know: Global Accessibility

May 19 was Global Accessibility Awareness Day. This yearly event is about making the web accessible for everyone. I attended a meetup of local web developers to discuss accessibility problems and solutions.The main speaker was Al Puzzuoli, informational technologist with Michigan State University's Resource Center for Persons with… Read More »

Categories: Strategy, Technology
Tags: Technology, Web Accessibility
Posted: June 6, 2016

How Data-Driven Insights Can Help Marketers Develop a Successful Digital Strategy

Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers get it wrong. Some just… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Strategy, Technology
Posted: May 10, 2016

8 Ways You Can Use Video in 2016

The stats all show it – video is one of the most engaging tools you have in your digital marketing toolkit. So why aren’t you using it more? Here’s 8 ways… Read More »

Categories: Digital Marketing, Strategy, Technology
Tags: Content Development, Strategy, Technology, Video content
Posted: January 7, 2016

J. Nolan’s Tech Tips: Crucial Keyboard Shortcuts to Help Optimize Your Windows Workflow

Today’s marketer can be pulled in many different directions over the course of one workday. If you’re an account manager, your day is filled with writing creative briefs, proposals, or meeting with your clients. If you’re on the… Read More »

Categories: Digital Marketing, Technology
Tags: Content Creation, Technology, Workflow
Posted: December 22, 2015

Virtual Campus 2.0: Higher Ed Recruiting with Cardboard

Every small college is looking for an edge in their recruiting efforts.You’re already active on Instagram and other social media channels, you’re creating online video, “viewbooks” and other content, and you’re tracking it all using your marketing automation platform.So… Read More »

Categories: Digital Marketing, Strategy, Technology
Tags: Higher Education, Strategy, Technology
Posted: November 19, 2015