I’ve been in this business a while and I’ve seen a lot. I’ve had some successes and made some mistakes. Here’s eleven random things I’ve learned along the way about managing people, and about myself,… Read More »
Post Tag: Strategy
1 – 10 of 17 Results (1 of 2 Pages)
Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers get… Read More »
- Categories: Digital Marketing, Strategy
- Tags: Content Development, Digital Marketing, Strategy, Technology
- Posted: May 10, 2016
Believe it or not, about 49% of institutional respondents reported having a strategic plan to guide the development of their website or social media activities.Yes, you read that correctly. Less than half of institutional respondents have a digital marketing plan.Is that as frightening to you as it is for me?As… Read More »
- Categories: Digital Marketing, Strategy
- Tags: Email Marketing, Higher Education, Strategy
- Posted: April 21, 2016
Have you ever been in a meeting and had an engineer tell you that they hate marketing?I have. The childish reaction, of course, is to tell them that you hate engineering ... so there. But that’s silly. And so is the idea that engineers hate… Read More »
- Categories: Digital Marketing, Strategy
- Tags: Digital Marketing, Strategy
- Posted: April 20, 2016
Have you ever skinned a banana? Of course, you have.We all have.It’s a potassium packed snack that almost anyone can enjoy, almost anywhere they go. No plate. No knife and fork. Even comes in its own carrying case. The banana… Read More »
The stats all show it – video is one of the most engaging tools you have in your digital marketing toolkit. So… Read More »
- Categories: Digital Marketing, Strategy, Technology
- Tags: Content Development, Strategy, Technology, Video content
- Posted: January 7, 2016
A few weeks ago, I wasted blood, sweat and tears on the blog post, “Everything a Digital Marketer Needs to Know About Reaching the Right Audience Through Social Targeting.” Well, okay no. I didn’t waste blood, sweat or… Read More »
- Categories: Culture, Digital Marketing
- Tags: Content Development, Creative, Digital Marketing, Strategy
- Posted: December 17, 2015
Technology changes everything.Well, almost everything.We know it’s changing buying behavior, creating more informed consumers, and draining our collective attention spans. Or sharpening them, depending on how you look at it. However, the importance of the headline hasn’t changed.… Read More »
- Categories: Digital Marketing, Strategy
- Tags: Content Development, Digital Marketing, Email Marketing, Strategy
- Posted: December 14, 2015
Lightsabers are nice but if you’re getting into the content marketing wars, one of the things you’re going to need to arm yourself with is a copy standard. Copy standards… Read More »
- Categories: Digital Marketing, Strategy
- Tags: Content Development, Digital Marketing, Strategy
- Posted: December 9, 2015
“There are definitely two schools of thought when it comes to the targeting abilities of social networks,” says Tom Edwards, chief digital officer of agency… Read More »
- Categories: Digital Marketing, Strategy
- Tags: Facebook, LinkedIn, Organic Social Support, Paid Social Support, Social Targeting, Strategy, Twitter
- Posted: December 1, 2015
Every small college is looking for an edge in their recruiting efforts.You’re already active on Instagram and other social media channels, you’re creating online video, “viewbooks” and other content, and you’re tracking… Read More »
- Categories: Digital Marketing, Strategy, Technology
- Tags: Higher Education, Strategy, Technology
- Posted: November 19, 2015
It might be a stretch to connect the unshakable British Spy to some weirdoes selling you dog chow and underpants, but the lessons are there.Trust me. I’m a Spy Copywriter.001. Don’t be just a hired gunYou’ve got… Read More »
- Categories: Culture, Strategy
- Tags: Capabilities, Digital Marketing, Strategy
- Posted: October 22, 2015