Believe it or not, about 49% of institutional respondents reported having a strategic plan to guide the development of their website or social media activities.Yes, you read that correctly. Less than half of institutional respondents have a digital marketing plan.Is that as frightening to you as… Read More »
Successful Inbound Marketing/Lead Generation requires copy that engages visitors, establishes credibility and relevance, and does it all within a matter of seconds. And though there is no formula for great copy, there are several best practices that can really help your campaign shine. Though lead-generating content takes many different forms,… Read More »
Technology changes everything.Well, almost everything.We know it’s changing buying behavior, creating more informed consumers, and draining our collective attention spans. Or sharpening them, depending on how you look at it. However, the importance of the headline hasn’t changed. In… Read More »