Post Tag: Digital Marketing

10 – 19 of 19 Results (2 of 2 Pages)

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Reinventing the B2B eBook

We had an interesting conversation with a client recently. They were looking for an “interactive and engaging” eBook – something more than the standard PDF with hot links. As we talked and looked at… Read More »

Categories: Digital Marketing
Tags: B2B, Content Development, Digital Marketing, eBook
Posted: June 25, 2015

Internista: 10 Things You'll Find in a Digital Advertising Agency

Before I ever stepped into an advertising agency, I thought all of them would be similar to the one in Madmen. Sure, there are some similarities but a lot of things surprised me. If you're thinking about going into the ad… Read More »

Categories: Culture
Tags: Digital Marketing, Internista, PUSH 22
Posted: June 18, 2015

Get ‘em Talking: How Content Marketing Drives Advocacy in Higher Education

It’s crucial to ensure your college or university is one that people are talking about; however, creating advocacy doesn’t just happen. You need to build relationships through meaningful conversations and messaging, online or otherwise.This is vital when it comes to not only attracting prospective students but also… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Higher Education, Social Media
Posted: June 18, 2015

Internista: Meet Ellen

Name: Ellen Wareham School: The College for Creative Studies, Detroit, MI Degree Desired: BFA in Advertising Design Hey there, my name is Ellen. I was born and raised in Michigan and am proud to call Detroit my home. I began my college career out in Chicago at the… Read More »

Categories: Culture, Digital Marketing
Tags: Digital Marketing, Internista, PUSH 22
Posted: June 8, 2015

Finding Creativity in B2B Marketing

White papers, tech guides, complex websites laden with jargon and references that can only be understood with the right degree and… Read More »

Categories: Strategy
Tags: Branding, Content Development, Digital Marketing, Positioning
Posted: June 4, 2015

It’s Social Media, Stupid! A Professional’s Guide to Correctly Utilizing Social Media

We’re going to go ahead and say it – sometimes social media gets a bad rap. Lately, it seems as though you can’t go through a day without seeing an article or a blog post knocking it. We’ve heard… Read More »

Categories: Digital Marketing
Tags: Content Creation, Digital Marketing, Social Media
Posted: May 21, 2015

Do You Need a Digital Agency?

Why do so many advertising and marketing companies position themselves as digital agencies? Does a “digital agency” only focus on providing digital capabilities, such as online or web, or do they also offer print, television, and radio services? Now, there’s a… Read More »

Categories: Digital Marketing
Tags: Capabilities, Digital Marketing, Positioning, Strategy
Posted: May 5, 2015