Post Tag: Digital Marketing

10 – 19 of 19 Results (2 of 2 Pages)

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Reinventing the B2B eBook

We had an interesting conversation with a client recently. They were looking for an “interactive and engaging” eBook – something more than the standard PDF with hot links. As we talked and looked at examples of things… Read More »

Categories: Digital Marketing
Tags: B2B, Content Development, Digital Marketing, eBook
Posted: June 25, 2015

Internista: 10 Things You'll Find in a Digital Advertising Agency

Before I ever stepped into an advertising agency, I thought all of them would be similar to the one in Madmen. Sure, there are some similarities but a lot of things surprised me. If you're thinking about going into the ad industry or if you'll… Read More »

Categories: Culture
Tags: Digital Marketing, Internista, PUSH 22
Posted: June 18, 2015

Get ‘em Talking: How Content Marketing Drives Advocacy in Higher Education

It’s crucial to ensure your college or university is one that people are talking about; however, creating advocacy doesn’t just happen. You need to build relationships through meaningful conversations and messaging, online or otherwise.This is vital when it comes to not only… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Higher Education, Social Media
Posted: June 18, 2015

Internista: Meet Ellen

Name: Ellen Wareham School: The College for Creative Studies, Detroit, MI Degree Desired: BFA in Advertising Design Hey there, my name is Ellen. I was born and raised in… Read More »

Categories: Culture, Digital Marketing
Tags: Digital Marketing, Internista, PUSH 22
Posted: June 8, 2015

Finding Creativity in B2B Marketing

White papers, tech guides, complex websites laden with jargon and references that can only be understood with the right degree and 30+ years of experience —… Read More »

Categories: Strategy
Tags: Branding, Content Development, Digital Marketing, Positioning
Posted: June 4, 2015

It’s Social Media, Stupid! A Professional’s Guide to Correctly Utilizing Social Media

We’re going to go ahead and say it – sometimes social media gets a bad rap. Lately, it seems as though you can’t go through a day without seeing an article or a blog post knocking it. We’ve heard all about the… Read More »

Categories: Digital Marketing
Tags: Content Creation, Digital Marketing, Social Media
Posted: May 21, 2015

Do You Need a Digital Agency?

Why do so many advertising and marketing companies position themselves as digital agencies? Does a “digital agency” only focus on providing digital capabilities, such as online or web, or do they also offer print, television, and radio services? Now, there’s a good chance that a “digital agency” offers more… Read More »

Categories: Digital Marketing
Tags: Capabilities, Digital Marketing, Positioning, Strategy
Posted: May 5, 2015