Post Tag: Digital Marketing

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How Data-Driven Insights Can Help Marketers Develop a Successful Digital Strategy

Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers get it wrong. Some just focus on… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Strategy, Technology
Posted: May 10, 2016

Engineers Hate Marketing. Sometimes.

Have you ever been in a meeting and had an engineer tell you that they hate marketing?I have. The childish reaction, of course, is to tell them that you hate engineering ... so there. But that’s silly. And so… Read More »

Categories: Digital Marketing, Strategy
Tags: Digital Marketing, Strategy
Posted: April 20, 2016

A Day in the Life of a Digital Content Manager

8:30am: I settle myself into my desk chair with a hot cup of liquid goodness (black coffee) and open up the lid to my laptop. As Outlook, Facebook, and HubSpot to fire up, I pull out my agenda and look at… Read More »

Categories: Culture, Digital Marketing
Tags: Digital Content Manager, Digital Marketing, Marketing Monday, PUSH 22
Posted: April 7, 2016

You’ve Got to be Flexible to be a Good Marketer

A few weeks ago, I wasted blood, sweat and tears on the blog post, “Everything a Digital Marketer Needs to Know About Reaching the Right Audience Through Social Targeting.” Well, okay no. I didn’t waste blood,… Read More »

Categories: Culture, Digital Marketing
Tags: Content Development, Creative, Digital Marketing, Strategy
Posted: December 17, 2015

The Essentials For Creating Incredible Digital Headlines

Technology changes everything.Well, almost everything.We know it’s changing buying behavior, creating more informed consumers, and draining our collective attention spans. Or sharpening them, depending on how you… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Email Marketing, Strategy
Posted: December 14, 2015

Content Wars: 5 Things to Include in Your Copy Standard

Lightsabers are nice but if you’re getting into the content marketing wars, one of the things you’re going to need to arm yourself with is a copy standard.… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Strategy
Posted: December 9, 2015

Marketing Monday: The Best Industry Advice I've Ever Received

We all have bits of advice we've received from our mentors, bosses, parents and professors that have stuck with us. The words of… Read More »

Categories: Culture, Digital Marketing
Tags: Content Development, Digital Marketing, Marketing Monday, PUSH 22
Posted: November 3, 2015

007 Things James Bond Teaches Us About Being an Advertiser

It might be a stretch to connect the unshakable British Spy to some weirdoes selling you dog chow and underpants, but the lessons are there.Trust me. I’m… Read More »

Categories: Culture, Strategy
Tags: Capabilities, Digital Marketing, Strategy
Posted: October 22, 2015

After INBOUND15: 4 Exciting Days of Inbound Marketing

A few weeks ago I had the opportunity to spend 4 days at INBOUND15, HubSpot’s Inbound Conference, in the great city of Boston.It was truly a memorable event. Being surrounded by people so passionate… Read More »

Categories: Culture, Digital Marketing
Tags: Content Development, Digital Marketing, Inbound Marketing, INBOUND15
Posted: September 24, 2015

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After INBOUND15: A Marketing Conference Filled With Inspiration, Motivation and Long Lines.

Last week I was able to attend INBOUND15, HubSpot’s Inbound Conference. Overwhelmed and wide eyed during the first day (or two) of the conference, I was a… View the Gallery »

Categories: Culture, Digital Marketing
Tags: Digital Marketing, HubSpot, Inbound Marketing, INBOUND15
Posted: September 17, 2015

Be Honest: The Truth About Clients

“I don’t think that’s a very good idea.”Although seemingly innocuous, that statement is one of the most contentious I’ve ever heard. And I heard it this morning.On the surface, it seemed harmless – the idea isn’t a good one so… Read More »

Categories: Digital Marketing, Strategy
Tags: Be Honest, Content Development, Digital Marketing, PUSH 22
Posted: August 25, 2015

Be Honest: Building a bullet proof brand.

When it comes to branding, we’ve found that there’s only one approach that will ever work – just be honest. Be honest with yourself. Be honest with your employees. Be honest with the board. Be honest with your investors. Be honest with your customers. Be honest with where you’re… Read More »

Categories: Strategy
Tags: Branding, Content Development, Digital Marketing
Posted: July 2, 2015