Post Tag: Digital Marketing

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How Data-Driven Insights Can Help Marketers Develop a Successful Digital Strategy

Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Strategy, Technology
Posted: May 10, 2016

Engineers Hate Marketing. Sometimes.

Have you ever been in a meeting and had an engineer tell you that they hate marketing?I have. The childish reaction, of course, is to tell them that you hate engineering ... so there. But that’s silly. And so is the idea that engineers hate marketing.“Engineers hate… Read More »

Categories: Digital Marketing, Strategy
Tags: Digital Marketing, Strategy
Posted: April 20, 2016

A Day in the Life of a Digital Content Manager

8:30am: I settle myself into my desk chair with a hot cup of liquid goodness (black coffee) and open up the lid to my laptop. As Outlook, Facebook, and HubSpot to fire up, I pull out my agenda and… Read More »

Categories: Culture, Digital Marketing
Tags: Digital Content Manager, Digital Marketing, Marketing Monday, PUSH 22
Posted: April 7, 2016

You’ve Got to be Flexible to be a Good Marketer

A few weeks ago, I wasted blood, sweat and tears on the blog post, “Everything a Digital Marketer Needs to Know About Reaching the Right Audience Through Social Targeting.” Well, okay no. I didn’t waste blood, sweat or… Read More »

Categories: Culture, Digital Marketing
Tags: Content Development, Creative, Digital Marketing, Strategy
Posted: December 17, 2015

The Essentials For Creating Incredible Digital Headlines

Technology changes everything.Well, almost everything.We know it’s changing buying behavior, creating more informed consumers, and draining our collective attention spans. Or sharpening them, depending on how you look at it. However, the importance of the headline hasn’t changed. In fact, it’s more important than… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Email Marketing, Strategy
Posted: December 14, 2015

Content Wars: 5 Things to Include in Your Copy Standard

Lightsabers are nice but if you’re getting into the content marketing wars, one of the things you’re going to need to arm yourself with is a copy standard. Copy standards help ensure… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Strategy
Posted: December 9, 2015

Marketing Monday: The Best Industry Advice I've Ever Received

We all have bits of advice we've received from our mentors, bosses, parents and professors that have stuck with us. The words of wisdom that we keep tucked away… Read More »

Categories: Culture, Digital Marketing
Tags: Content Development, Digital Marketing, Marketing Monday, PUSH 22
Posted: November 3, 2015

007 Things James Bond Teaches Us About Being an Advertiser

It might be a stretch to connect the unshakable British Spy to some weirdoes selling you dog chow and underpants, but the lessons are there.Trust me. I’m a Spy Copywriter.001. Don’t be just a hired gunYou’ve got more to offer than just… Read More »

Categories: Culture, Strategy
Tags: Capabilities, Digital Marketing, Strategy
Posted: October 22, 2015

After INBOUND15: 4 Exciting Days of Inbound Marketing

A few weeks ago I had the opportunity to spend 4 days at INBOUND15, HubSpot’s Inbound Conference, in the great city of Boston.It was truly a memorable event. Being surrounded by people… Read More »

Categories: Culture, Digital Marketing
Tags: Content Development, Digital Marketing, Inbound Marketing, INBOUND15
Posted: September 24, 2015

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After INBOUND15: A Marketing Conference Filled With Inspiration, Motivation and Long Lines.

Last week I was able to attend INBOUND15, HubSpot’s Inbound Conference. Overwhelmed and wide eyed during the first day (or two) of the conference, I was a first-timer who mostly walked around gaping at the sheer amount of marketers navigating the convention center. Towards the end of… View the Gallery »

Categories: Culture, Digital Marketing
Tags: Digital Marketing, HubSpot, Inbound Marketing, INBOUND15
Posted: September 17, 2015

Be Honest: The Truth About Clients

“I don’t think that’s a very good idea.”Although seemingly innocuous, that statement is one of the most contentious I’ve ever heard. And I heard it this morning.On the surface, it seemed harmless – the idea isn’t a good one so we shouldn’t… Read More »

Categories: Digital Marketing, Strategy
Tags: Be Honest, Content Development, Digital Marketing, PUSH 22
Posted: August 25, 2015

Be Honest: Building a bullet proof brand.

When it comes to branding, we’ve found that there’s only one approach that will ever work – just be honest. Be honest with yourself. Be honest with your… Read More »

Categories: Strategy
Tags: Branding, Content Development, Digital Marketing
Posted: July 2, 2015