Successful Inbound Marketing/Lead Generation requires copy that engages visitors, establishes credibility and relevance, and does it all within a matter of seconds. And though there is no formula for great copy, there are several best practices that can really help your campaign shine. Though lead-generating content takes many… Read More »
Technology changes everything.Well, almost everything.We know it’s changing buying behavior, creating more informed consumers, and draining our collective attention spans. Or sharpening them, depending on how you look at it. However, the importance of the headline hasn’t changed. In fact, it’s more important than ever. It has to cut though… Read More »
Last month at INBOUND15, I attended a variety of classes, which taught me so much about digital marketing and HubSpot.I learned many different digital marketing techniques that will help promote brands, build preference and increase sales. HubSpot is a great software platform that helps perform these… Read More »