Driving Change for TTi Global
TTi Global started as a small, family business, but has grown to become a trusted partner to some of the world’s largest companies. Along the way TTi also outgrew its brand strategy, so they engaged PUSH 22 to help rethink and refresh the company’s strategy.
Beginning with input from executives around the world, we helped the TTi Global team prepare for the next phase of its growth with a new name, a new look, and a new strategy which emphasized TTi’s entrepreneurial culture and its focus on driving positive change for clients around the world. Take a look at their website to see the brand in action.
Embracing the Change
We helped TTi Global integrate its new brand across every aspect of its marketing – from a new website to sales literature for each of the company’s service and product lines, to events and environmental graphics.
We also helped developed the company’s global newsletter, The Spark, which provides thought leadership on topics ranging from autobody repair to dealership service trends. The Spark is distributed quarterly via email to customers around the world and is translated into several languages.