Making an Impact Every Day
Swiss-based Sika was well-known in most parts of the world, but had been struggling to gain the same level of recognition in North America. With business aligned in seven distinct markets – from flooring to roofing to concrete to automotive – Sika was looking for a campaign to help build brand awareness for the Sika name and generate new leads for its products and solutions.
It’s remarkable how often we come into contact with Sika, yet most people aren’t aware of it. The “Every Day” campaign was designed to highlight how Sika people, products, and technology impact our lives – from parking structures to vehicle structures to the roofs over our heads – in unseen ways. Every Day.
We targeted the initial phase of the campaign to the Dallas/Fort Worth area, one of the hottest constriction regions in the country. Print, email, and online advertising were used to start building awareness for the Sika brand, as well as to drive registrations for a unique customer event we were planning in Dallas – DFW 365.
The Sika team coordinated CRM and sales efforts closely to ensure we maximized ROI for the program. To help the sales team, we created new literature and a unique “lunch and learn” kit which offered to deliver education and insights, every day.
The Main Event
DFW 365 kicked off in Dallas, Texas, and brought together the design, construction, and building owners’ communities of Dallas/Fort Worth to engage, network, and explore Sika innovations. The highlight of the event was an appearance by NFL Hall of Famer and successful real estate developer Roger Staubach.