Pep Boys Auto Sales – Case Study

The New Way to Buy a Used Car.

No one knows how to keep a car running smoothly better than Pep Boys, so it makes sense that at some point, Pep Boys would start selling them. From overall messaging to web kiosks to in-store POS to key tags, we helped the Pep Boys Auto Sales (PBAS) team get the new Auto Sales brand and pilot dealership in Norristown, PA up and running.

The Boys Have Got Your Back.

Used car dealers have got a bad reputation (in many cases, with good reason) so we built a messaging platform that promised a wholly different experience – all backed by the Pep Boys brand. Buyers get certified vehicles, great warranties and free rewards. Plus, free maintenance at more than 1000 Pep Boys locations reassures customers that if anything does go wrong, the boys have got their back.

From Kiosks to Key Chains.

From in-store kiosks to signage to branded window stickers, license plate covers, key chains and all of the other branded assets it takes to outfit a dealership, we helped the PBAS team quickly outfit their sales team and prototype dealership in Norristown, PA.

Up and Running Online.

We also worked closely with the PBAS and teams to develop content and creative assets for the Pep Boys Auto Sales website and ensure the site was launched in time for the grand opening of the prototype dealership.