Hitting the Road with Sika
You don’t have to travel far to find SIKA adhesives and sealants hard at work, but documenting it all is a different story. Sika products are used just about everywhere, so last summer, Sika sent two ambassadors on a road trip across the country to visit projects, meet with customers, and generate tons of great digital content along the way.
Tricking out the Trip
Since 67 days is a long time to be on the road, we also made sure they were travelling in style with a custom-wrapped My Summer with Sika vehicle. We also created a road trip logo that worked within the Sika corporate brand standards.
Eric and Matt captured lots of great video so, when the trip came to an end, we compiled it all into a travelogue video that captured the spirit of the journey.
Blogging from the Road
All of Eric and Matt’s travels were captured and documented in a blog. At each customer site, the guys took photography, captured video, and highlighted how Sika products had helped add value to the project. By the end of the summer, the blog had more than 5,000 unique visitors and upward of 21,000 page views.
Having a Blast
Each week, we created an email blast which highlighted key projects and points of interest along the way, and helped drive traffic to the latest updates in the blog. The blog content was also supported with social posts on Facebook, Twitter, and Instagram.