Champion Ultimate Kitchen

Cooking Up the Next Big Thing

Champion Homes’ original Ultimate Kitchen promotion was a big success, so when the time came to introduce its successor – Ultimate Kitchen 2 – they asked PUSH 22 to help ensure the program had all of the retail support it needed to succeed.

Ultimate Kitchen 2 logos

Logo and Identity

The new promotion needed a new identity, so we started by developing a logo and overall “look” for the program. We also provided the Champion team with a scaled down identity standard (including colors) which ensured any communications created by their internal team followed a consistent standard.

POS and Collateral

Champion sells its homes through a nationwide network of dealers, so we created and fulfilled a sales kit to support the promotion. The kit included POS posters, door hangers, banners and fold-out brochures.

Sample of the UK2 collateral
Ultimate Kitchen 2 website on a laptop screen

UK2 on the Web

Since Champion treats UK2 as a promotion, not a product, we went outside the corporate website templates and created a single-page microsite. The site makes effective use of the client’s photography, and because it was designed responsively, it can be used on mobile and tablet devices as a sales tool in the retail setting.