Open House Attendances
Detroit’s College for Creative Studies (CCS) wanted to increase applications from prospective students, so one of PUSH 22’s first tasks upon being named CCS’ digital media agency of record was to raise awareness and increase attendance for their February open house—a critical event on their recruiting calendar. By rethinking their digital media strategy, we helped to more than double year-over-year attendance numbers.
Creating the Perfect Persona
We worked closely with CCS to understand the criteria for a high-potential, high-quality applicant—then crafted a broad-based digital strategy to connect with them. We identified the specific online entertainment and social media channels where CCS could reach its ideal candidates, and crafted channel-specific media designed to connect with top prospects.
Aligning the CCS Media Strategy
Doubling Open House Attendance
While working to optimize the reach and impact of a very limited budget, PUSH 22 succeeded in gaining both the attention and the interest of the precise population of high-value prospective students CCS sought to attract. We were able to more than double their year-over-year RSVP numbers, boosting student and total guest RSVPs by 124%. Actual student attendance was up by 77% and overall guest attendance by 137%—far exceeding their expectations.