Ascension Michigan Case Study | PUSH 22

Taking care of Ascension Michigan

When five regional hospital systems become part of one large national healthcare organization, communicating a clear and consistent message to employees, patients, local healthcare professionals, and their communities is critical. For Ascension, that process meant defining a ‘One Ascension’ story nationally and engaging with regional partners, like PUSH 22, to help share it.

Rolling out the ‘One Ascension’ Vision

Ascension Michigan is comprised of five hospitals (and dozens of facilities), each with its own communications needs. As an agency partner for Ascension Michigan, our job is two-fold: help the Michigan team localize national campaigns, and provide local creative and production support for the needs of each individual hospital.

Thinking Local

For Crittenton hospital, Ascension has provided new investment and access to a national network of specialized expertise and communicating but what do the changes mean to the Rochester community? An Always On commitment to leading-edge, personalized care, communicated through a campaign that included highly targeted cable TV, online radio, outdoor, digital, and print.

Pulling Out All the Stops

Print. Digital. Broadcast. Internal Communications. And bus wraps. As a full-service creative partner, we’re able to support the Ascension Michigan team regardless of the need or opportunity.

Leaning On Our Capabilities

Whether it’s promoting a recruiting event in Canada or helping support the opening of a new walk-in orthopedic clinic in Kalamazoo, the Ascension Michigan team knows we’re always ready to help.


Stronger communications are key to greater physician satisfaction, a higher level of clinical care, and continued referrals

Download our digital roadmap