Author: Kate Fodera

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What You Need to Know: Global Accessibility

May 19 was Global Accessibility Awareness Day. This yearly event is about making the web accessible for everyone. I attended a meetup of local web developers to discuss accessibility problems and solutions.The main speaker was Al Puzzuoli, informational technologist with Michigan… Read More »

Categories: Strategy, Technology
Tags: Technology, Web Accessibility
Posted: June 6, 2016

Media Truths: Top 2 Things to Consider for the Month of June

This is the fourth in the series of Media Truths. Each month we will highlight two things that you can do to… Read More »

Categories: Strategy
Tags: Media Planning, Media Truths
Posted: June 1, 2016

How Data-Driven Insights Can Help Marketers Develop a Successful Digital Strategy

Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers get it wrong. Some just… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Digital Marketing, Strategy, Technology
Posted: May 10, 2016

Media Truths: Top 2 Things to Consider in the Month of May

This is the third in our series of Media Truths. Each month, we’ll highlight two things that you can do to make your media dollars work harder.Media Truth #5: Outdoor advertising can… Read More »

Categories: Strategy
Tags: Media Planning, Media Truths
Posted: May 2, 2016

A Day in the Life of a Senior Copywriter

Fear & Copywriting On West Huron: An Anxious Journey Through a Monday in Agency Land9:00am*: Still shaking off the melatonin hangover, I saunter slowly into the office and hit the… Read More »

Categories: Culture, Digital Marketing
Tags: Content Development, Creative, Marketing Monday, PUSH 22
Posted: April 25, 2016

How Effective Goal Setting Positively Impacts Student Enrollment in Higher Education

Believe it or not, about 49% of institutional respondents reported having a strategic plan to guide the development of their website or social media activities.Yes, you read that correctly. Less than half of institutional respondents have a digital marketing plan.Is that as frightening to you as it is… Read More »

Categories: Digital Marketing, Strategy
Tags: Email Marketing, Higher Education, Strategy
Posted: April 21, 2016

A Day in the Life of a Digital Content Manager

8:30am: I settle myself into my desk chair with a hot cup of liquid goodness (black coffee) and open up the lid to my laptop. As Outlook, Facebook, and HubSpot to fire up, I pull… Read More »

Categories: Culture, Digital Marketing
Tags: Digital Content Manager, Digital Marketing, Marketing Monday, PUSH 22
Posted: April 7, 2016

Media Truths: Top 2 Things You Need to Consider in the Month of April

This is the second blog post in our latest series – Media Truths. These posts will provide insight into how to make your media dollars work harder for you to meet your business needs. Here are the top 2 media truths you need to know… Read More »

Categories: Strategy
Tags: Media Planning, Media truth
Posted: April 1, 2016

Is it Appropriate to Use Improper Grammar in Advertising?

It’s a question that has plagued marketers since the dawn of, well, since the dawn of modern marketing. And the truth, as so much else in life, isn’t a clear cut case of yes and no, black or white. In fact, very convincing and well formed arguments can… Read More »

Categories: Digital Marketing, Strategy
Tags: Content Development, Grammar
Posted: March 24, 2016

A Day in the Life of an Account Executive: A Typical Monday at the Office

After two days off for the weekend, Mondays have a bad reputation.8:30 am: I arrive at the office and start catching up on my emails before the team trickles in and we begin our… Read More »

Categories: Careers
Tags: A Day in the Life of, Account Executive
Posted: March 13, 2016

Media Truths: The Top 2 Things You Need to Consider in the Month of March

For many clients, paid media is either a very scary mystery or as easy as buying exactly what they like to listen to/watch/read.In reality, if you spend money on media placements, it is somewhere in the middle. As a media planning and buying professional for 40+ years, I’ve compiled… Read More »

Categories: Strategy
Tags: Media Planning, Media Truths
Posted: March 1, 2016

Stuck for Ideas? Skin a Banana

Have you ever skinned a banana? Of course, you have.We all have.It’s a potassium packed snack that almost anyone can enjoy, almost anywhere… Read More »

Categories: Strategy
Tags: Creative, Strategy
Posted: February 9, 2016