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Recent Posts

  • What You Need to Know: Global Accessibility

    May 19 was Global Accessibility Awareness Day. This yearly event is about making the web accessible for everyone. I attended a… Read More »
    • Categories: Strategy, Technology
    • Tags: Technology, Web Accessibility
    • Author: Kate Fodera
    • Posted: June 6, 2016
  • Media Truths: Top 2 Things to Consider for the Month of June

    This is the fourth in the series of Media Truths. Each month we will highlight two things that you can… Read More »
    • Categories: Strategy
    • Tags: Media Planning, Media Truths
    • Author: Kate Fodera
    • Posted: June 1, 2016
  • 11 things I've learned working in a small ad agency (and one I still haven't)

    I’ve been in this business a while and I’ve seen a lot. I’ve had some successes and made some mistakes.… Read More »
    • Categories: Culture
    • Tags: Creative, Strategy
    • Author: PUSH 22
    • Posted: May 16, 2016
  • How Data-Driven Insights Can Help Marketers Develop a Successful Digital Strategy

    Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency… Read More »
    • Categories: Digital Marketing, Strategy
    • Tags: Content Development, Digital Marketing, Strategy, Technology
    • Author: Kate Fodera
    • Posted: May 10, 2016
  • Media Truths: Top 2 Things to Consider in the Month of May

    This is the third in our series of Media Truths. Each month, we’ll highlight two things that you can do… Read More »
    • Categories: Strategy
    • Tags: Media Planning, Media Truths
    • Author: Kate Fodera
    • Posted: May 2, 2016

Author: Kate Fodera

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What You Need to Know: Global Accessibility

May 19 was Global Accessibility Awareness Day. This yearly event is about making the web accessible for everyone. I attended a meetup of local web developers to discuss accessibility problems and solutions.The main speaker was Al Puzzuoli, informational… Read More »
  • Categories: Strategy, Technology
  • Tags: Technology, Web Accessibility
  • Posted: June 6, 2016
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Media Truths: Top 2 Things to Consider for the Month of June

This is the fourth in the series of Media Truths. Each month we will highlight two things that you can do to make your media dollars work harder. Media Truth #7:  Be clear about your goalsIt… Read More »
  • Categories: Strategy
  • Tags: Media Planning, Media Truths
  • Posted: June 1, 2016
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How Data-Driven Insights Can Help Marketers Develop a Successful Digital Strategy

Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can… Read More »
  • Categories: Digital Marketing, Strategy
  • Tags: Content Development, Digital Marketing, Strategy, Technology
  • Posted: May 10, 2016
Read More »

Media Truths: Top 2 Things to Consider in the Month of May

This is the third in our series of Media Truths. Each month, we’ll highlight two things that you can do to make your media dollars work… Read More »
  • Categories: Strategy
  • Tags: Media Planning, Media Truths
  • Posted: May 2, 2016
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A Day in the Life of a Senior Copywriter

Fear & Copywriting On West Huron: An Anxious Journey Through a Monday in Agency Land9:00am*: Still shaking off the melatonin hangover, I saunter slowly into the office and hit the coffee machine. Hard. Cause it’s… Read More »
  • Categories: Culture, Digital Marketing
  • Tags: Content Development, Creative, Marketing Monday, PUSH 22
  • Posted: April 25, 2016
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How Effective Goal Setting Positively Impacts Student Enrollment in Higher Education

Believe it or not, about 49% of institutional respondents reported having a strategic plan to guide the development of their website or social media activities.Yes, you read that correctly. Less than… Read More »
  • Categories: Digital Marketing, Strategy
  • Tags: Email Marketing, Higher Education, Strategy
  • Posted: April 21, 2016
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A Day in the Life of a Digital Content Manager

8:30am: I settle myself into my desk chair with a hot cup of liquid goodness (black coffee) and open up the lid to my laptop. As Outlook, Facebook, and HubSpot to fire up, I pull out my agenda… Read More »
  • Categories: Culture, Digital Marketing
  • Tags: Digital Content Manager, Digital Marketing, Marketing Monday, PUSH 22
  • Posted: April 7, 2016
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Media Truths: Top 2 Things You Need to Consider in the Month of April

This is the second blog post in our latest series – Media Truths. These posts will provide insight into how to make your media dollars work harder for you to meet your business needs. Here are the top… Read More »
  • Categories: Strategy
  • Tags: Media Planning, Media truth
  • Posted: April 1, 2016
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Is it Appropriate to Use Improper Grammar in Advertising?

It’s a question that has plagued marketers since the dawn of, well, since the dawn of modern marketing. And the truth, as… Read More »
  • Categories: Digital Marketing, Strategy
  • Tags: Content Development, Grammar
  • Posted: March 24, 2016
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A Day in the Life of an Account Executive: A Typical Monday at the Office

After two days off for the weekend, Mondays have a bad reputation.8:30 am: I arrive at the office and start catching up on my emails before the team trickles in and… Read More »
  • Categories: Careers
  • Tags: A Day in the Life of, Account Executive
  • Posted: March 13, 2016
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Media Truths: The Top 2 Things You Need to Consider in the Month of March

For many clients, paid media is either a very scary mystery or as easy as buying exactly what they like to listen to/watch/read.In reality, if you spend money on media placements, it is somewhere in the middle. As a media planning and buying professional for 40+ years, I’ve compiled a pretty… Read More »
  • Categories: Strategy
  • Tags: Media Planning, Media Truths
  • Posted: March 1, 2016
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Stuck for Ideas? Skin a Banana

Have you ever skinned a banana? Of course, you have.We all have.It’s a potassium packed snack that almost anyone can enjoy, almost anywhere they… Read More »
  • Categories: Strategy
  • Tags: Creative, Strategy
  • Posted: February 9, 2016
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