Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers get… Read More »
Today’s marketer can be pulled in many different directions over the course of one workday. If you’re an account manager, your day is filled with writing creative briefs, proposals, or meeting with your clients. If you’re on the creative side, your day is packed with writing digital content,… Read More »
Every small college is looking for an edge in their recruiting efforts.You’re already active on Instagram and other social media channels, you’re creating online video, “viewbooks” and other content, and you’re tracking it all using your marketing automation platform.So what’s next?For… Read More »