May 19 was Global Accessibility Awareness Day. This yearly event is about making the web accessible for everyone. I attended a meetup of local web developers to discuss accessibility problems and solutions.The main speaker was Al Puzzuoli, informational technologist with Michigan State University's Resource Center for Persons with Disabilities. Al’s talk focused… Read More »
Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many digital marketers… Read More »
Today’s marketer can be pulled in many different directions over the course of one workday. If you’re an account manager, your day is filled with writing creative briefs, proposals, or meeting with your clients. If you’re on the creative side, your day is packed with writing… Read More »
Every small college is looking for an edge in their recruiting efforts.You’re already active on Instagram and other social media channels, you’re creating online video, “viewbooks” and other content, and you’re tracking it all using your marketing automation platform.So what’s next?For small colleges, the campus visit is a very powerful… Read More »