Have you ever skinned a banana? Of course, you have.We all have.It’s a potassium packed snack that almost anyone can enjoy, almost anywhere they go. No plate. No knife and fork. Even comes in its own carrying case. The banana is the perfect fruit.It’s also the perfect metaphor.As creatives,… Read More »
Technology changes everything.Well, almost everything.We know it’s changing buying behavior, creating more informed consumers, and draining our collective attention spans. Or sharpening them, depending on how you look at it. However, the importance of the headline hasn’t changed. In fact, it’s more… Read More »
“There are definitely two schools of thought when it comes to the targeting abilities of social networks,” says Tom Edwards, chief digital officer of agency business at Epsilon. “Those who are constantly refining their offerings and enhancing their targeting capabilities and those who rely on their readers to… Read More »
Every small college is looking for an edge in their recruiting efforts.You’re already active on Instagram and other social media channels, you’re creating online video, “viewbooks” and other content, and you’re tracking it all using your marketing automation platform.So what’s next?For small colleges, the campus visit… Read More »