Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s where many… Read More »
Believe it or not, about 49% of institutional respondents reported having a strategic plan to guide the development of their website or social media activities.Yes, you read that correctly. Less than half of institutional respondents have a digital marketing plan.Is that as… Read More »
“There are definitely two schools of thought when it comes to the targeting abilities of social networks,” says Tom Edwards, chief digital officer of agency business at Epsilon. “Those who are constantly refining… Read More »