Sometimes, data is a scary thing for marketers. We pride ourselves on our creative, out-of-the-box thinking. We’re excellent at client-agency relationship building. We can build a responsive website like nobody’s business. But numbers? Gross. However, that’s… Read More »
Have you ever skinned a banana? Of course, you have.We all have.It’s a potassium packed snack that almost anyone can enjoy, almost anywhere they go. No plate. No knife and fork. Even comes in its own carrying case. The banana is the perfect fruit.It’s also the perfect metaphor.As… Read More »
A few weeks ago, I wasted blood, sweat and tears on the blog post, “Everything a Digital Marketer Needs to Know About Reaching the Right Audience Through Social Targeting.” Well, okay no. I didn’t waste blood, sweat or tears but I did spend hours researching and crafting the perfect blog… Read More »
Technology changes everything.Well, almost everything.We know it’s changing buying behavior, creating more informed consumers, and draining our collective attention spans. Or sharpening them, depending on how you look at it. However, the importance of the headline hasn’t changed. In fact, it’s more important than ever. It has to… Read More »
“There are definitely two schools of thought when it comes to the targeting abilities of social networks,” says Tom Edwards, chief digital officer of agency business at Epsilon. “Those who are constantly refining their offerings and… Read More »
Every small college is looking for an edge in their recruiting efforts.You’re already active on Instagram and other social media channels, you’re creating online video, “viewbooks” and other content, and you’re tracking it all using your marketing automation platform.So what’s next?For small colleges, the campus visit is a very powerful… Read More »