Every small college is looking for an edge in their recruiting efforts.You’re already active on Instagram and other social media channels, you’re creating online video, “viewbooks” and other content, and you’re tracking it all using your marketing automation platform.So what’s next?For small colleges, the campus visit is a… Read More »
It’s crucial to ensure your college or university is one that people are talking about; however, creating advocacy doesn’t just happen. You need to build relationships through meaningful conversations and messaging, online or otherwise.This is vital when it comes to not only attracting prospective students but also with your… Read More »