Believe it or not, about 49% of institutional respondents reported having a strategic plan to guide the development of their website or social media activities.Yes, you read that correctly. Less than half of institutional respondents have a digital marketing plan.Is that as frightening to you as it is… Read More »
It’s crucial to ensure your college or university is one that people are talking about; however, creating advocacy doesn’t just happen. You need to build relationships through meaningful conversations and messaging, online or otherwise.This is vital when it comes… Read More »