Lightsabers are nice but if you’re getting into the content marketing wars, one of the things you’re going to need to arm yourself with is a copy standard. Copy standards help ensure that no matter who’s contributing – or what they’re contributing – it’ll be written in a consistent… Read More »
Last week I was able to attend INBOUND15, HubSpot’s Inbound Conference. Overwhelmed and wide eyed during the first day (or two) of the conference, I was a first-timer who mostly walked around gaping at the sheer amount of marketers navigating the convention center. Towards the end of… View the Gallery »