A better way to brand “a better way to build” push was absolutely integral in helping us move this concept forward. Paul Perugi Manager, Internet Marketing Manager, Champion Home Builders “If you’re shopping for a modular home, don’t expect… Read More »
Rebranding a Legend For nearly 90 years, Gabriel had always been the “first name” in shock absorbers (it invented the shock absorber, and the industry, in 1907) but with a decade-long lapse in product development and marketing investment, and confusion related to the company’s ownership, the Gabriel brand… Read More »
Building a strong bone health brand push offered relevant suggestions for every aspect of the program, not just the marketing. Jim Crean, Manager of Orthopedics, POH McLaren Regional Medical… Read More »
Driving Awareness for a Global Automotive Supplier Although Faurecia is one of the world’s largest automotive suppliers and a valued partner to most of the global automotive OEMs, the company has limited name recognition in North America. With ambitious growth plans for the North American market, Faurecia has begun… Read More »
Branding the Perfect Spot Wittock Supply, a newer division of Michigan-based Standard Electric, was determined to take advantage of the market downturn and create one of the largest plumbing, heating and mechanical suppliers in Michigan. The company planned… Read More »
Branding with Confidence Headquartered in Madison Heights, Michigan, Peoples State Bank (PSB) is a true community bank. With a 100-year history of service to the Detroit-area, rock-solid financials, and products and services rivaling those of the larger banks, PSB is a secure,… Read More »