In a world where products are more and more a commodity, it’s remarkable to me that more companies haven’t fully tapped out the branding potential wrapped up in their support offering.Support plays a key role in your customer’s relationship with your brand. It’s also a source of raw consumer… View the Gallery »
Product naming. It’s something that comes up every so often in the branding biz. Clients are always developing “new” products and technologies that need meaningful, descriptive names like Ziploc, Pampers and Armorall.So with all these new babies waiting to be christened, how does one go about finding the… Read More »