Product naming. It’s something that comes up every so often in the branding biz. Clients are always developing “new” products and technologies that need meaningful, descriptive names like Ziploc, Pampers and Armorall.So with all these new babies waiting to be christened, how does one go about finding… Read More »
White papers, tech guides, complex websites laden with jargon and references that can only be understood with the right degree and 30+ years of experience — any well-traveled advertiser would instantly recognize the hallmarks of a B2B marketing campaign. They probably also understand the necessity of these elements. B2B audiences… Read More »
Now that the holidays have officially commenced, I'd like to get something off my chest. I'm a pre-holiday scrooge.  You see, I believe that there’s a sequence to be followed: Halloween, Thanksgiving, and then Christmas/Hanukkah/Kwanza. Well in the case of 2013, Thanksgivukkah… Read More »