Brewing up Creative Content for SOLIDWORKS
The craft beer market is booming. And millions of designers and engineers around the world use SOLIDWORKS 3D CAD tools to create, improve and and simulate the performance of their products. In our latest content campaign for Dassault Systèmes, we raise a glass to both and highlight how SOLIDWORKS users are impacting every step of the craft beer journey – all the way from farm to glass.
Engineering the ‘Farm to Glass’ Story
From the machinery used to harvest the hops, to the brewing equipment, to the trucks that deliver the beer, to the way craft beer is packaged and poured, designers and engineers use SOLIDWORKS to design better products, faster and more efficiently. That story is woven through six sections; each focused on a specific industry segment and supported with a mix of free and gated content.
Starting with the Buyer’s Journey
The campaign targeted three key personas – Managers, Designers and Kick-starters – so we aligned a mix of new and repurposed content with each persona, at each stage along their buyer’s journey. Content formats included videos, webinars, case studies, featured articles and interactive animations.
Measuring Engagement at Every Step
Detailed analytics are a key part of the program, with each individual content item tracked as part a comprehensive tagging plan for the site.