Visualizing the Benefits
“Business intelligence” is a vibrant, multi-billion dollar industry. In an era when insight is everything, we’ve helped iDashboards refine its brand and generate leads for its powerfully simple business dashboards solution.
Focusing on Insights
After a deep-dive market analysis, which included studying the design, branding and messaging of other competitors, it was clear that iDashboards strength was in its ability to make generating powerful insights easier and more fun.
iDashbaords was eager to leverage its new campaign to showcase its product line, build engagement and increase lead generation. We created a series of animated videos for key products, as well as the company’s Technology Partner Program.
It’s All About Users
User testimonials are a software provider’s best friend so we also created a series of dynamic testimonial videos to help support the new campaign. We also created fun promotional videos to help drive attendance for iDashbaords’ user conference events in Nashville and Miami.