Building a Better eBook
eBooks are a proven B2B marketing tool but with so many out there, it can be difficult to standout. With help from PUSH 22, Dassault Systèmes’ CAD brand SOLIDWORKS re-engineered their standard “landing page” to create a more engaging experience that better promoted the eBook and its value.
Creating an Experience
eBooks are good for printing and offline reading but are limited in terms of engagement and overall user experience. To solve this, we created a hybrid solution – one that delivered a traditional “eBook” within the context of a web-based experience with lots of unique, shareable content.
You can check out the eBook here.
Making it Shareable
We created 25 unique pieces of shareable content that were drawn from the contents of the eBook. Assets ranged from infographics to interactive pieces to case study snapshots which highlighted interesting products that have been developed using SOLIDWORKS software.
Writing The Next Chapter
We released the eBook in chapters, as opposed to all at once, which allowed us to attract new leads and nurture them with an experience that played out over multiple touch points. When emails or banner ads brought prospects to a landing page, they were prompted to check out the content pieces and then complete a form in order to download the complete eBook chapter.
Generating and Nurturing Leads
Leads are the primary measure of any eBook initiative, and the numbers for this one continue to grow. Based on its success, the program was featured at Dassault Systèmes’ global marketing meetings as an example of the company’s new model for digital marketing.