[caption id="attachment_684" align="alignright" width="300"] TED's X Games was a hit.[/caption] For those of you who didn’t make it to this year’s TEDxDetroit conference, you missed a really great event. Not least of all because you missed the chance to pick up a free “TED’s X Games” t-shirt courtesy of your… Read More »
Helping Our Clients Help Others Together, we nearly doubled our overall goal of 75,000 pounds. Faurecia Service Lane, September 29, 2010 Community service has always been an important part of Faurecia’s mission but in 2010, the automotive supplier wanted to… Read More »
A better way to brand “a better way to build” push was absolutely integral in helping us move this concept forward. Paul Perugi Manager, Internet Marketing Manager, Champion Home… Read More »
Rebranding a Legend For nearly 90 years, Gabriel had always been the “first name” in shock absorbers (it invented the shock absorber, and the industry, in 1907) but with a decade-long lapse in product development and marketing investment, and confusion related to the company’s ownership,… Read More »
Driving new memberships The campaign re-invigorated our business and exceeded our expectations. Tony Callis General Manager Plum Hollow Country Club To its members, the Plum Hollow Country Club has always been a hidden gem – a picturesque setting, 18 holes of championship golf, swimming, tennis and a great… Read More »
The world’s oldest Twitter user passed away recently at the age of 104.  Ivy Bean started out on Facebook at the age of 102, but moved to Twitter so she could have more followers.  She must have been doing something right, tweeting about what she did each day… Read More »
I had and interesting little conversation yesterday with one of our sharp, smart, younger programmers.  You know…the ones that can explain all the intricacies of the internet and social media, and can program complex web pages and eBlasts, all while… Read More »
Driving Awareness for a Global Automotive Supplier Although Faurecia is one of the world’s largest automotive suppliers and a valued partner to most of the global automotive OEMs, the company has limited name recognition in North America. With ambitious growth plans for the North American market, Faurecia has begun… Read More »
Branding the Perfect Spot Wittock Supply, a newer division of Michigan-based Standard Electric, was determined to take advantage of the market downturn and create one of the largest plumbing, heating and mechanical suppliers in Michigan. The company planned to open five new locations in… Read More »