Lightsabers are nice but if you’re getting into the content marketing wars, one of the things you’re going to need to arm yourself with is a copy standard. Copy standards help ensure that no matter who’s contributing – or what they’re contributing – it’ll be written in a consistent way.… Read More »
“There are definitely two schools of thought when it comes to the targeting abilities of social networks,” says Tom Edwards, chief digital officer of agency business at Epsilon. “Those who are constantly refining their offerings and enhancing their targeting capabilities and those who rely on… Read More »